About the us:
ACE Home Care Agency provides compassionate, high-quality home health services to seniors and individuals with disabilities across Delaware. We are dedicated to supporting independence, dignity, and comfort in the home setting. We are seeking a motivated and strategic Marketing Manager to help expand our presence in the community and strengthen our partnerships with referral sources, healthcare providers, and families.
Position Summary:
The Marketing Manager will be responsible for developing and implementing marketing strategies to promote ACE Home Care’s services, strengthen brand visibility, and drive client referrals. This role requires a balance of community outreach, relationship-building, and creative marketing to ensure the agency continues to grow and serve more families in need.
Key Responsibilities:
- Develop and execute marketing plans to increase brand awareness and grow the client base.
- Build and maintain relationships with hospitals, physicians, senior centers, social workers, case managers, and other referral sources.
- Represent ACE Home Care at health fairs, community events, and networking functions.
- Oversee digital marketing efforts, including social media, website content, newsletters, and online advertising.
- Track and analyze marketing campaigns, referral data, and ROI to adjust strategies as needed.
- Collaborate with leadership to design promotional materials, presentations, and outreach campaigns.
- Stay current with industry trends, competitor activities, and community resources.
- Support recruitment marketing to attract qualified caregivers and nursing staff.
- Assist in other duties as requested by your supervisor.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
- Minimum 2-3 years of marketing experience, preferably in healthcare, home care, or senior services.
- Strong relationship-building and networking skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing platforms (social media, email marketing, website management).
- Ability to work independently and as part of a collaborative team.
- Knowledge of Wilmington/Delaware healthcare market and community resources (preferred).
- Valid driver’s license and reliable transportation (required for outreach).
What We Offer:
- Competitive salary with performance-based incentives.
- Professional growth and development opportunities.
- A mission-driven work environment focused on serving families and individuals in need.
Job Types: Full-time.